Easy Sanitary Solutions

Kempen acted as Sole Financial Adviser to the family-owners of Easy Sanitary Solutions (ESS) in the sale of a majority stake to Hansgrohe. ESS will be building upon a strong portfolio of barrier-free showering products and bathroom wall niches. Parties join forces in creating and expanding an integrated portfolio of water management and storage solutions for the bathroom of the future. 

• ESS is the inventor, developer and manufacturer of Easy Drain shower channels and offers a wide range of high-quality bathroom drain designs, wall niches and bathroom accessories, which have been awarded by numerous design- and innovation awards
• Additionally ESS is a key expert in technical bathroom drain solutions, developing integrated and modular solutions for the barrier-free bathroom of the future
• The innovative company character, strong R&D capabilities and registered intellectual property lead to the continuous launch of new product lines
• ESS complements the product portfolio of Hansgrohe, which is a leading manufacturer of showers, shower systems, bathroom and kitchen fittings and kitchen sinks. Hansgrohe is owned by the Grohe family and Masco, a global manufacturer of home improvement and building products and listed on the New York stock exchange
• Hansgrohe acquires a majority stake in the company, and ESS and Hansgrohe will join forces to further strengthen the market position, expand geographically and become a competence center to develop new state-of-the-art bathroom drain solutions
• Kempen advised and assisted the sellers throughout the entire sale process and structuring of the transaction 

• This transaction underpins Kempen’s strong position as sell side M&A adviser and dedication to stand by Van Lanschot Kempen’s clients throughout all stages in the company lifecycle
• The selling shareholders benefit from Kempen’s experience and focus on complex, cross-border transactions where long-term shareholder interest is safeguarded. Amidst a challenging environment of economic uncertainties due to the pandemic, Kempen managed to protect the optimal risk-reward balance for both the sellers and buyers 
• The transaction emphasizes Kempen’s commitment to strong local, family-owned, and private SME business and follows a successful number of transactions during the last 12 months for clients including MillPanel, TîcketSwap, Reggeborgh and Medsen Ceban
• Over the last 12 months, Kempen advised on 41 transactions with an aggregate transaction value of over €24 billion