Spryng

Sole Financial Adviser

Kempen & Co acted as exclusive financial adviser to Spryng

Commify, the company behind a global portfolio of business messaging brands, has acquired Spryng, a market-leading messaging player in the Benelux and Germany in healthcare, logistics, e-commerce and financial services
The transaction represents a major addition to Commify’s scale in continental Europe, being its first move into the Benelux region, whilst accelerating its existing high growth business in Germany
The deal allows Spryng to continue to drive high quality growth in its existing countries, broaden the messaging product set available to its customers to include rich messaging over IP channels, such as WhatsApp and RCS, and to expand its sector specialism across the global Commify footprint
Kempen & Co’s Tech & FinTech team acted as exclusive financial adviser to Spryng on its sale to Commify
The transaction is further testament to Kempen & Co’s technology expertise and bolsters its strong financial advisory and ECM track record. Since the beginning of 2020, Kempen & Co advised on 72 transactions in 14 countries with an aggregate transaction value of over €30 billion

Spryng, based in Amsterdam, is a leading Communications Platform as a Service (CPaaS) provider in the Netherlands, Belgium and Germany
It is a long-standing provider of mission critical messaging to both Enterprise and SME customers. It has deep sector specialism in healthcare, logistics, e-commerce and financial services
Spryng has built a loyal customer base of over 2,000 organisations choosing Spryng for its high-quality cloud platform, best in class support, integrations into key software partners and sector specific information & security accreditations

Commify is the team behind a portfolio of business messaging brands, sending 3 billion messages a year and over €100m annual revenue
Commify, a portfolio company of Hg, is growing rapidly through both organic investment and acquisitions, its mission is to ‘make business communication brilliant’
Headquartered in Nottingham, UK, the business operates in the UK, Ireland, France, Spain, Germany, Italy and Australia under a portfolio of customer-facing brands addressing different markets and different customer segments